Jeannet, Jean-Pierre
Global marketing strategies
Jeannet, Jean-Pierre
Hennessey, H. David
- 4th ed.
- Boston Houghton Mifflin Company 1998
- xxi, 920p. ill. 24 cm.
039587162x
Export marketing
Export marketing-Management
Export marketing--Management--Case studies.
Global Marketing
658.848 / JEA