TY  - BOOK
AU  - Aaker, David A.
AU  - McLoughlin, Damien
TI  - Strategic market management : Global  perspectives
SN  - 9788126548927
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Strategic planning
KW  - Marketing-Management
N1  - SCLP-MKTM
ER  -