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Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie A Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D Language: English Language Publication details: New York : McGraw-Hill/Irwin, 2006Edition: 4th edDescription: xxvii, 708 pISBN: 007124964Subject(s): Customer services | Marketing | Service industries-MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.8 ZEI (Browse shelf (Opens below))	Withdrawn	195358
Reference Books	Main Library Reference Section	Reference Collection	658.8 ZEI (Browse shelf (Opens below))	Available	195359
Reference Books	Main Library Reference Section	Reference Collection	658.8 ZEI (Browse shelf (Opens below))	Available	195360

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Previous	658.8 Y Setting up an effective marketing operation	658.8 YAH Yahapat raekiya sandaha pradesiya agaya dama sanvardhanaya : meheyum margopadesana krutiyaki	658.8 YOU Sales management for profit	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZIK Marketing, creating and keeping customers in an e-commerce world	Next

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