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Seeking customers

Contributor(s): Shapiro, Benson P [] | Sviokla, John J []Language: English Language Publication details: Boston : The Harvard Business Review Book, 1993Description: xviii,343p ; 22 cmISBN: 0875843328DDC classification: 658.8343

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.8343 S (Browse shelf (Opens below))	Available		127814

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Previous	658.8342 W The why of consumption : contemporary perspectives on consumer motives, goals and desires	658.8343 EDW Creating passion brands getting to the heart of brnding	658.8343 KAP The new strategic brand management advanced insights and strategic thinking	658.8343 S Seeking customers	658.835 W Market segmentation : using niche marketing to exploit new markets	658.83954 J Marketing management in Indian perspective	658.84 D E - Commerce basics technology foundations and e - business applications	Next

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