Promotion and integrated marketing communications

By: Semenik, Richard JLanguage: English Language Publication details: Singapore : Thomson Asia, 2004Description: xxxix,582pISBN: 9812403728Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1
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Lending Collection 659.1 SEM (Browse shelf (Opens below)) Checked out 30/09/2020 187051

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