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Promotion : analysis, creativity and strategy

By: Dommermuth, William P Language: English Language Publication details: Massachusetts : Kent Publishing Company, 1984Description: xvii, 745p ; 24 cmISBN: 0534031064DDC classification: 658.82

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.82 DOM (Browse shelf (Opens below))	Available		124009

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Previous	658.82 A How to improve your sales performance	658.82 ACE Promotional practice	658.82 CUM Sales promotion : how to create and implement campaigns that really work	658.82 DOM Promotion analysis, creativity and strategy	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	Next

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