Persuasion : theory and research

By: O'Keefe, Daniel JLanguage: English Language Series: Current communication, an advanced text seriesPublication details: Thousand Oaks : Sage Publications, 2002Edition: 2nd edDescription: xvi, 365p ; 23 cmISBN: 0761925392; 0761922008Subject(s): Persuation (Psychology)DDC classification: 153.852
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