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The new strategic brand management : creating and sustaining brand equity long term

By: Kapferer, Jean-Noel Language: English Language Publication details: London : Kogan Page, 1992 (2004)Edition: 3rd edDescription: xiv,497pISBN: 0749442835Subject(s): Strategic brand managementDDC classification: 658.827

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.827 KAP (Browse shelf (Opens below))	Available		192155

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