The new strategic brand management : creating and sustaining brand equity long term

By: Kapferer, Jean-NoelLanguage: English Language Publication details: New Delhi : Kogan Page India Private Limited, 2004Description: xiv, 497p ; 24 cmISBN: 8175542918Subject(s): Strategic brand managementDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Lending Books Lending Books Main Library
Lending Section 		Lending Collection 658.827 KAP (Browse shelf (Opens below)) Available 188491
Reference Books Reference Books Main Library
Reference Section 		Reference Collection 658.827 KAP (Browse shelf (Opens below)) Available 188492

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