Marketing management : a South Asian perspective

By: Kotler, PhilipContributor(s): Keller, Kevin Lane | Koshy, Abraham | Jha, MithileshwarLanguage: English Language Publication details: New Delhi : Pearson, Dorling Kindersley (India) Pvt. Ltd., 2009Edition: 13th edDescription: xlvii, 775p : col. ill. ; 27.5 cmISBN: 9788131716830Subject(s): Marketing-ManagementDDC classification: 658.8
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