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Marketing communications management : concepts and theories, cases and practices

By: Copley, Paul Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Description: xiv, 441 pISBN: 0750652942Subject(s): Communication in marketing : Marketing- ManagementDDC classification: 658.802

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.802 COP (Browse shelf (Opens below))	Available	195329
Reference Books	Main Library Reference Section	Reference Collection	658.802 COP (Browse shelf (Opens below))	Available	195330
Reference Books	Main Library Reference Section	Reference Collection	658.802 COP (Browse shelf (Opens below))	Available	195331

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Previous	658.80072 DOI Doing management research : a comprehensive guide	658.801 B Consumer bahaviour and the behavioural sciences : theories and applications	658.802 COP Marketing communications management : concepts and theories, cases and practices	658.802 COP Marketing communications management : concepts and theories, cases and practices	658.802 COP Marketing communications management : concepts and theories, cases and practices	658.802 GIL Strategic marketing planning	658.802 GIL Strategic marketing planning	Next

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