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Marketing communications : an integrated approach

By: Smith, P.R Contributor(s): Taylor, Jonathan Language: English Language Publication details: London : Kogan Page, 2004 (2007)Edition: 4th edDescription: xvi,696pISBN: 0749442654Subject(s): Communication in marketingDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.8 SMI (Browse shelf (Opens below))	Available	195332
Reference Books	Main Library Reference Section	Reference Collection	658.8 SMI (Browse shelf (Opens below))	Available	195333
Reference Books	Main Library Reference Section	Reference Collection	658.8 SMI (Browse shelf (Opens below))	Available	195334

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Previous	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH Marketing : concepts and applications	658.8 SHE Modern marketing : a manual of marketing, salesmanship and advertising	658.8 SMI Marketing communications an integrated approach	658.8 SMI Marketing communications an integrated approach	658.8 SMI Marketing communications an integrated approach	658.8 SMI Marketing communications an integrated approach	Next

[195333 & 195334 replaced. New Acc. Nos. 224130 & 224126]

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