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Managing customer relationships : a strategic framework

By: Peppers, Don Contributor(s): Rogers, Martha Language: English Language Publication details: Hoboken : John Wiley & Sons, Inc., 2004Description: xi, 516 pISBN: 047148590XSubject(s): Consumer' preferences | Customer relations-Management | Relationship marketingDDC classification: 658.812

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.812 PEP (Browse shelf (Opens below))	Available	195323
Reference Books	Main Library Reference Section	Reference Collection	658.812 PEP (Browse shelf (Opens below))	Available	195324
Permanent Reference Books	Main Library Reference Section	Permanent Reference Collection	658.812 PEP (Browse shelf (Opens below))	Not for loan	195325

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Previous	658.812 DYC The CRM handbook a business guide to customer relationship management	658.812 MUK Customer relationship management : a strategic approach to marketing	658.812 NEL Managing buyer-supplier relations : the winning edge through specification management	658.812 PEP Managing customer relationships a strategic framework	658.82 SHI Integrated marketing communications in advertising and promotion	658.827 GOB Emotional branding : the new paradigm for connecting brands to people	658.827 JOH Contemporary brand management	Next

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