Impact of marketing mix strategies on consumer purchasing decisions: with special reference to the supermarkets in Gampaha district in Sri Lanka

By: Boteju, W.K.KContributor(s): Yatigammana, M.R.K.NPublication details: Kelaniya : Subject(s): Customer satisfaction | Market segmentation | Marketing | Strategic marketing managementDissertation note: University of Kelaniya Commerce & Management Studies 2016
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Item type Current library Collection Call number Status Date due Barcode
Thesis Main Library
Sri Lanka Section 		Postgraduate Thesis Collection Not for loan TH001216

SC

University of Kelaniya Commerce & Management Studies MO 2016 2013

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