Foundations of advertising : theory & practice

By: Chunawalla, S. AContributor(s): Sethia, K. CLanguage: English Language Publication details: Mumbai : Himalaya Publishing House, 2001Edition: 4th rev. edDescription: xvi, 835 p : ill. ; 23 cmISBN: 8178660423Subject(s): AdvertisingDDC classification: 659.1
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