Digital marketing : Integrating strategy and tactics with values

By: Kaufman, IraContributor(s): Horton, ChrisLanguage: English Language Publication details: New York : Routledge., 2015Description: xiii, 353p : ill. ; 19 cmISBN: 9780415716758Subject(s): Digital marketing | Internet marketing | Marketing-Management | Social BusinessDDC classification: 658.872
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A Giodebook for executives,managers, and students

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