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Contemporary brand management

By: Johansson, Johny K Contributor(s): Carlson, Kurt A Language: English Language Publication details: Los Angeles : SAGE Publications Inc., 2015Description: xi, 259p : illISBN: 9781452242873Subject(s): Brand Management | BrandingDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Permanent Reference Books	Main Library Reference Section	Permanent Reference Collection	658.827 JOH (Browse shelf (Opens below))	Not for loan		248998

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Previous	658.812 PEP Managing customer relationships a strategic framework	658.82 SHI Integrated marketing communications in advertising and promotion	658.827 GOB Emotional branding : the new paradigm for connecting brands to people	658.827 JOH Contemporary brand management	658.827 KEL Strategic brand management building, measuring and managing brand equity	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.83 MAL Marketing research an applied orientation	Next

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