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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

By: D'Alessandro, David F Contributor(s): Owens, Michele Language: English Language Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003Description: xviii, 185p ; 23 cmISBN: 0070584141Subject(s): Brand name products | Product managementDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.827 DAL (Browse shelf (Opens below))	Available	199750
Lending Books	Main Library Lending Section	Lending Collection	658.827 DAL (Browse shelf (Opens below))	Available	199751
Lending Books	Main Library Lending Section	Lending Collection	658.827 DAL (Browse shelf (Opens below))	Available	199752

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Previous	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DEC Creating powerful brands in consumer, service and industrial markets	658.827 DEC Creating powerful brands in consumer, service and industrial markets	Next

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