Impact of brand value Co-Creation on brand performance in Sri Lankan Life Insurance Industry : mediating role of brand perception and moderating effect of service climate

By: Ekanayake, A.SContributor(s): Weerasiri, Sudath [Supervisor ] | Madarapperuma, Wasanthi [Supervisor ]Language: English Language Publication details: Kelaniya : University of Kelaniya, 2024Description: [36], 258p : illSubject(s): Brand performance | Brand perception | Service climateDissertation note: University of Kelaniya Commerce & Management Studies
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Item type Current library Collection Call number Status Date due Barcode
Thesis Main Library
Sri Lanka Section 		Postgraduate Thesis Collection Not for loan TH002132

University of Kelaniya Commerce & Management Studies D.B.A. 2024 TH002132

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