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Brand management : principles and practices

By: Dutta, Kirti Language: English Language Publication details: New Delhi : Oxford University Press, 2012 ( 2016 ) Description: xxiii, 455p : ill. ; 24 cmISBN: 9780198069867Subject(s): Brand managementDDC classification: 658.827

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Permanent Reference Books	Main Library Permenent Reference Section	Permanent Reference Collection	658.827 DUT (Browse shelf (Opens below))	Not for loan		252211

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