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The new strategic brand management : advanced insights and strategic thinking

By: Kapferer, Jean-Noel Language: English Language Publication details: London : Kogan Page, 1997 ( 2013 ) Edition: 5th edDescription: xviii, 492p : ill. ; 25 cmISBN: 9780749465155Subject(s): Brand managementDDC classification: 658.8343

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.8343 KAP (Browse shelf (Opens below))	Available		252200

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Previous	658.8342 T Cases in consumer behavior	658.8342 W The why of consumption : contemporary perspectives on consumer motives, goals and desires	658.8343 EDW Creating passion brands getting to the heart of brnding	658.8343 KAP The new strategic brand management advanced insights and strategic thinking	658.8343 S Seeking customers	658.835 W Market segmentation : using niche marketing to exploit new markets	658.83954 J Marketing management in Indian perspective	Next

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