Quality : from customer needs to customer satisfaction
Language: English Language Publication details: London : McGraw - Hill Book Company, 1994Description: 478p : ill. ; 23 cmISBN: 0077090160Subject(s): Consumer satisfaction | Customer service-Quality control | Total quality managementDDC classification: 658.812| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Reference Books
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FSCL Science Library | Reference Collection | 658.812 BER (Browse shelf (Opens below)) | Available | 200833 | |
Permanent Reference Books
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FSCL Science Library | Permanent Reference Collection | 658.812 BER (Browse shelf (Opens below)) | Not for loan | 201137 |
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| 658.802 LEH Analysis for marketing planning | 658.802 MAS The marketing game! | 658.802025 PRE Prentice Hall: marketing faculty directory 2001-2002 | 658.812 BER Quality from customer needs to customer satisfaction | 658.812 GOR Relationship marketing new strategies, techniques and technologies to win the customers you want and keep them forever | 658.82 BUR Promotion management | 658.827 PRI Brand spirit how cause related marketing builds brands |
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