Thinking out of the box : how to market your company into the future
Language: English Language Publication details: New York : John Wiley & Sons. Inc., 1997Description: xii, 275p : ill. ; 24 cmISBN: 0471139165Subject(s): Marketing-decision making | Marketing-Management | Strategic planningDDC classification: 658.8| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Permanent Reference Books
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FSCL Science Library | Permanent Reference Collection | 658.8 YOH (Browse shelf (Opens below)) | Not for loan | 200566 |
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| 658.8 PET Marketing management knowledge and skills | 658.8 QUE Marketing management text and cases | 658.8 SMI Marketer: a simulation | 658.8 YOH Thinking out of the box how to market your company into the future | 658.802 BOY Marketing management a strategic approach with a global orientation | 658.802 CRA Strategic marketing management cases | 658.802 LEH Analysis for marketing planning |
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