Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever
Language: English Language Publication details: Toronto : John Wiley & Sons Canada, Ltd., 1998Description: xx, 314p : ill. ; 24 cmISBN: 0471641731Subject(s): Customer relations | Relationship marketing | MarketingDDC classification: 658.812Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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FSCL Science Library | Permanent Reference Collection | 658.812 GOR (Browse shelf (Opens below)) | Not for loan | 200851 |
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658.802 MAS The marketing game! | 658.802025 PRE Prentice Hall: marketing faculty directory 2001-2002 | 658.812 BER Quality from customer needs to customer satisfaction | 658.812 GOR Relationship marketing new strategies, techniques and technologies to win the customers you want and keep them forever | 658.82 BUR Promotion management | 658.827 PRI Brand spirit how cause related marketing builds brands | 658.83 DIL Essentials of marketing research |
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