Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever

By: Gordon, Ian HLanguage: English Language Publication details: Toronto : John Wiley & Sons Canada, Ltd., 1998Description: xx, 314p : ill. ; 24 cmISBN: 0471641731Subject(s): Customer relations | Relationship marketing | MarketingDDC classification: 658.812
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference  Books Permanent Reference Books FSCL
Science Library
Permanent Reference Collection 658.812 GOR (Browse shelf (Opens below)) Not for loan 200851

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