Brand love is not enough : a theory of consumer brand relationships in practice

By: Blackston, MaxLanguage: English Language Publication details: New York : Routledge, 2018Description: 160pISBN: 9781315175621Subject(s): Behavioral Sciences | Consumer Brand Relationships | Brand managementOnline resources: Click here to online access
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Item type Current library Collection Call number Status Date due Barcode
E-Books E-Books Virtual Library
URL Available 		E-Book Collection Not for loan EB000092

Ebook in Taylor & Francis Database

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