Brand love is not enough : a theory of consumer brand relationships in practice
Language: English Language Publication details: New York : Routledge, 2018Description: 160pISBN: 9781315175621Subject(s): Behavioral Sciences | Consumer Brand Relationships | Brand managementOnline resources: e-bookItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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Main Library URL Available | E-Book Collection | Not for loan | EB000092 |
Ebook in Taylor & Francis Database
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