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B2B brand management

By: Kotler, Philip Contributor(s): Pfoertsch, Waldemar Language: English Language Publication details: Berlin : Springer, 2006Description: xvi,357p ; 23 cmISBN: 3540253602Subject(s): Brand name products-ManagementDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.827 KOT (Browse shelf (Opens below))	Available	188322
Reference Books	Main Library Reference Section	Reference Collection	658.827 KOT (Browse shelf (Opens below))	Available	188323
Reference Books	Main Library Reference Section	Reference Collection	658.827 KOT (Browse shelf (Opens below))	Available	188324

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