Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 129282

003 - CONTROL NUMBER IDENTIFIER

• control field: UKMLib

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240111160250.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240111|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: UKMLib
• Transcribing agency: UKMLib

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing--Study and teaching

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (UKMLib)53761: Lancaster, Geoff 38668, Marketing fundamentals, 1994