The brand marketing book : creating, managing and extending the value of your brand (Record no. 88198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001811a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844222577 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| 9 (RLIN) | 96810 |
| 245 ## - TITLE STATEMENT | |
| Title | The brand marketing book : creating, managing and extending the value of your brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood (Chicago) |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,247 p. |
| Other physical details | ill. |
| Dimensions | 25cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | American Marketing Association |
| 501 ## - WITH NOTE | |
| With note | L |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 3692 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | |
| modifier name | CRON CRON |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 1 | 658.827 M | 174473 | 07/11/2021 | 07/11/2021 | 06/11/2021 | Lending Books |