Positioning : the battle for your mind (Record no. 67352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002171a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UKMLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071359168 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 573 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 575 |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning : the battle for your mind |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 20th anniversay ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 246p. |
| Dimensions | 21 cm. |
| 501 ## - WITH NOTE | |
| With note | L |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 9 (RLIN) | 78865 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 26112 |
| modifier name | W.A.S. Kumara |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 4 | 2 | 659.1 RIE | 195349 | 18/07/2024 | 03/04/2024 | 06/11/2021 | Lending Books | ||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 3 | 659.1 RIE | 195350 | 02/08/2024 | 30/03/2024 | 06/11/2021 | Lending Books | |||
| Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 659.1 RIE | 195351 | 06/11/2021 | 06/11/2021 | Reference Books |