Marketing management (Record no. 53808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645nam a22002291a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UKMLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231125b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753360 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 15250 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 17014 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Essex |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 131p. |
| Other physical details | col.ill |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 229643 Transferred to the Dept. of Industrial Management |
| 501 ## - WITH NOTE | |
| With note | PR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management |
| 9 (RLIN) | 8137 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Permanent Reference Books |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | |
| modifier name | CRON CRON |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Permanent Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 658.8 KOT | 222050 | 06/11/2021 | 06/11/2021 | Permanent Reference Books | ||||
| Permanent Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 658.8 KOT | 222136 | 06/11/2021 | 06/11/2021 | Permanent Reference Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8 KOT | 223780 | 20/10/2022 | 06/11/2021 | Lending Books | 1 | 06/10/2022 | ||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8 KOT | 229643 | 06/11/2021 | 06/11/2021 | Lending Books |