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Strategic brand communication campaigns

Schultz, Don E.

Strategic brand communication campaigns / by Schultz, Don E. ; Barnes, Beth E. - 5th ed. - Lincolnwood, Ill. NTC Business Books 2001 - xxii, 378p. ill. 23 cm

ISBN: 0844229520

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.13 / SCH

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