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Readings in consumer behaviour : individuals, groups and organizations

Wallendorf, Melanie

Readings in consumer behaviour : individuals, groups and organizations / by Wallendorf, Melanie ; Zaltman, Gerald - 2nd ed. - New York A John Wiley & Sons Ltd. 1984 - vii, 456p. 24 cm.

ISBN: 0471093076

Dewey Class. No.: 658.8342 / WAL

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