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Principles of marketing

Kotler, Philip

Principles of marketing / by Kotler, Philip ; Armstrong, Gary - 11th ed. - New Delli Prentic-Hall of India 2005 - xix,745p. col.ill. 27 cm.

ISBN: 8120328256

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 / KOT

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