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Principles of marketing

Kotler, Philip

Principles of marketing / by Kotler, Philip ; Armstrong, Gary - 12th ed. - Upper Saddle River Pearson Education, Inc. 2008 - xxxii, 650 p.

PR

ISBN: 0132390027

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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