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Marketing research : measurement & method

Tull, Donald S.

Marketing research : measurement & method / by Tull, Donald S. ; Hawkins, Del I. - 6th ed. - New Delhi Prentice-Hall of India Private Limited 2005 - xviii, 910p. 24 cm.

ISBN: 8120309618

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / TUL

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