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Marketing

Etzel, Michael J.

Marketing / by Etzel, Michael J. ; Walker, Bruce J. ; Stanton, William J - 11th ed. - Boston Irwin McGraw-Hill 1997 - xxi, 711p. col.ill. 26 cm.

ISBN: 0070189544

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ETZ

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