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Advertising management

Batra, Rajeev

Advertising management / by Batra, Rajeev ; Aaker, David A. ; Myers, John G. - 5th ed. - Delhi Pearson Education(Singapore) Pte. Ltd. 2004 - xiii,754p.

(E)

L

ISBN: 8178087359

Subjects--Topical Terms:
Advertising-Management

Dewey Class. No.: 659.1 / BAT

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