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Advertising principles & practice

Wells, William

Advertising principles & practice / by Wells, William ; Burnett, John ; Moriarty, Sandra - 7th - Upper Saddle River, NJ Pearson Education, Inc. 1995 (2006) - xxxi, 592 p. ill.

PR

ISBN: 0131968815

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / WEL

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