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Impact of green product positioning, attitudes and knowledge on green product purchase intention among consumers in Colombo City Limit in Sri Lanka

Sooriyaaracchi, N.M.

Impact of green product positioning, attitudes and knowledge on green product purchase intention among consumers in Colombo City Limit in Sri Lanka / by Sooriyaaracchi, N.M. ; Yatigammana, Kaushalya - Kelaniya

SC

University of Kelaniya

Subjects--Topical Terms:
Brand name products
Consumers-Research
Green marketing
Purchasing decisions

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