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Fundamentals of modern marketing

Cundiff, Edward W.

Fundamentals of modern marketing / by Cundiff, Edward W. ; Govoni, Norman A. P. ; Still, Richard R. - 3rd ed. - New Jersey Prentice-Hall 1980 - xii,462p.

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ISBN: 0133413888

Dewey Class. No.: 658.8 / C

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