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E-marketing

Strauss, Judy

E-marketing / by Strauss, Judy ; El-Ansary, Adel ; Frost, Raymond - 3rd ed. - Delhi Pearson Education (Singapore) Pte. Ltd. 2003 - xxi, 578p. 24 cm.

ISBN: 8178089440

Subjects--Topical Terms:
Interactive marketing
Marketing
Telemarketing

Dewey Class. No.: 658.8002854678 / STR

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