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E-marketing

Strauss, Judy

E-marketing / by Strauss, Judy ; El-Ansary, Adel ; Frost, Raymond - 4th ed. - Delhi Dorling Kindersley (India) Pvt. Ltd. 2007 - 480p. ill. 24 cm.

ISBN: 8131711560

Subjects--Topical Terms:
Interactive marketing
Marketing
Telemarketing

Dewey Class. No.: 658.8002854678 / STR

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