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E-marketing

Strauss, Judy

E-marketing / by Strauss, Judy ; El-Ansary, Adel ; Frost, Raymond - 3rd ed. - New Delhi Prentice-Halll of India Private Limited 2004 - xxi, 578p. ill. 24 cm.

ISBN: 8120323521

Subjects--Topical Terms:
Interactive marketing
Marketing
Telemarketing

Dewey Class. No.: 658.800285 / STR

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