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Case studies in marketing the Indian context

Srinivasan, R.

Case studies in marketing the Indian context / by Srinivasan, R. - 3rd ed. - New Delhi Prentice-Hall of India Private Limited 2005 - xviii, 306p. 24 cm.

ISBN: 8120327713

Subjects--Topical Terms:
Marketing - India

Dewey Class. No.: 380.10954 / SRI

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