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Behavioural aspects of marketing

Williams, Keith C.

Behavioural aspects of marketing / by Williams, Keith C. - Oxford Butterworth-Heinemann 1981 - ix, 235p. ill. 24 cm.

ISBN: 0750606088

Subjects--Topical Terms:
Motivation research (Marketing)
Consumers

Dewey Class. No.: 380.1 / WIL

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