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Marketing in the cyber age the why, the what, and the how

Rohner, Kurt

Marketing in the cyber age the why, the what, and the how / by Rohner, Kurt - Chichester J. Wiley 1998 - xv, 223p ill. 25 cm

ISBN: 0471970239

Subjects--Topical Terms:
Telemarketing
Database marketing
Internet marketing

Dewey Class. No.: 658.84 / ROH

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