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Marketing concepts and strategies

Pride, William M

Marketing concepts and strategies / by Pride, William M ; Ferrell, O. C - 10th ed. - Boston Houghton Mifflin 1997 - xxxii,666p col. ill., col. maps 26 cm

ISBN: 0395854733

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 652.8 / PRI

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