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Marketing management text and cases

Quelch, John A

Marketing management text and cases / by Quelch, John A ; Dolan, Robert J ; Kosnik, Thomas J - Boston McGraw - Hill Companies, Inc. 1993 - xiii, 848p. ill. 26 cm. - The Irwin series in marketing .

ISBN: 0256109559

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / QUE

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