Global marketing: foreign entry, local marketing, and global management
Johansson, Johny K
Global marketing: foreign entry, local marketing, and global management Johansson, Johny K - 2nd ed. - Boston McGraw -Hill Companies, Inc. 2000 - xx, 604p. ill. 29 cm. - The Irwin/ McGraw-Hill series in marketing .
0073658634
Export marketing
Export marketing-Management
658.848 / JOH
Global marketing: foreign entry, local marketing, and global management Johansson, Johny K - 2nd ed. - Boston McGraw -Hill Companies, Inc. 2000 - xx, 604p. ill. 29 cm. - The Irwin/ McGraw-Hill series in marketing .
0073658634
Export marketing
Export marketing-Management
658.848 / JOH