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Global marketing strategies

Jeannet, Jean-Pierre

Global marketing strategies / by Jeannet, Jean-Pierre ; Hennessey, H. David - 4th ed. - Boston Houghton Mifflin Company 1998 - xxi, 920p. ill. 24 cm.

ISBN: 039587162x

Subjects--Topical Terms:
Export marketing
Export marketing-Management
Export marketing--Management--Case studies.
Global Marketing

Dewey Class. No.: 658.848 / JEA

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